photograph of Rachele
Rachele Snowden

Rachele has over ten years experience in the travel pr industry, specialising in, programme development, media relations, effective story pitching and coverage generation.

She has managed and directed long term PR programmes for Airlines, Tourist boards, online travel companies, hotels and tour operators.

With a full understanding of the requirements of UK travel and lifestyle media she is well known by the travel media.

Her professional qualifications include a BSc Honours degree in Tourism Management, and the Communication Advertising and Marketing Foundation (CAM) higher diploma in PR Practice and PR Management.

photograph of Matt
Matt Carroll

Matt has worked as a travel, features and sports journalist for many years. He began writing for motor sport magazines in 1997 followed travel writing for men's lifestyle magazines, The Guardian and The Sunday Times Travel. He is a regular contributor to the travel pages of The Express and The Independent on Sunday.

Matt is the Managing Director of ITB Media who work along side Crocodile pr to provide copy for online newsletters and marketing materials and media buying.

photograph of Phoebe

Phoebe Oliver

Phoebe has over seven years experience in public relations and event management both as an independent consultant and in agency environments.

Her account direction and management includes Williams Renault Racing Team and UK & overseas tourist based property developments.

With significant skills in media relations and pro-active story pitching she is results driven and achieves excellent coverage for clients.
photograph of Lara

Lara King

Lara is a freelance journalist, copywriter and PR consultant with a diverse range of experience in national press, regional press and agencies.

Lara has worked on travel PR campaigns for clients including Starwood Luxury Collection Italy and Central Mediterranean, Conrad Hotels & Resorts, Grosvenor House and Hotel TerraVina. She has also sat on editorial boards and contributed articles to publications including The Daily Telegraph and The Times. Her experience of reporting and the newsroom gives her a strong news sense and ability to pitch topical stories.

Lara graduated from the University of Bristol in 2007 with a BA in English (First Class Honours), and is currently studying for an MA in Newspaper Journalism at City University.

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